% change rows
\setuppagenumbering[state=stop, way=bytext]
\enableregime[utf]
\starttext


%needed to get color
\setupcolors[state=start]
% change color of all even rows to red
%\setupTABLE[r][even][background=color, backgroundcolor=red]

% change color of all odd rows to red
%\setupTABLE[r][odd][background=color, backgroundcolor=red]

% change color of the third row to red
%\setupTABLE[r][3][background=color, backgroundcolor=red]

% change color of the first and third row to red
\setupTABLE[r][1,3][background=color, backgroundcolor=red]

% change color of the first row to red
%\setupTABLE[r][first][background=color, backgroundcolor=red]

% change color of the last row to red
%\setupTABLE[r][last][background=color, backgroundcolor=red]

\bTABLE
\bTR \bTD State \eTD \bTD3-year average(2001-2003) \eTD \bTD2-year average(2001-2002) \eTD \eTR
\bTR \bTD Alabama \eTD \bTD 13.3 \eTD \bTD 13.5 \eTD \eTR
\bTR \bTD Alaska \eTD \bTD 17.8 \eTD \bTD 18.8 \eTD \eTR
\bTR \bTD Arizona \eTD \bTD 17.3 \eTD \bTD 16.9 \eTD \eTR
\eTABLE

\stoptext


